What are the elements of reputation?

Corporate relation: It starts with building synergy and camaraderie between corporate communications and human resources. Nurture good relations with stakeholders, irrespective of the impact they bring to organisation's reputation. At all times your words and actions should be synonym to your clients, investors,employees.

Índice Show

Why does Online Reputation Matter?
The 3 Key Elements of Online Reputation Management
1. Reputation Monitoring:
2. Reputation Repair:
3. Reputation Building:
What is the difference between a traditional PR Firm and an Online Reputation Management Company?

Corporate culture: First and foremost is to question transparency, integrity and accountability from top to low level management; Communicate the shared values, ethical standards, beliefs, tolerance and diversity that reflect the image of the organisation both internally and externally.

Corporate communication: The essence of this function is to bring collaborative, innovative and sustainable solutions for business through media and stakeholder relations and by also maintaining a strategic flow of information. What are the contingency plans for communication and reputation crisis?. The life and health of corporate reputation is always insured in corporate communications department.

Corporate citizenship: Spread the impact of business through corporate social responsibility initiatives. Find a correlation between personal brands and corporate brand. The three architects of corporate reputation; CEO, COO and Communications Executive, should be prepared for the unexpected by implementing early systems for any possible scenarios.

By: Dennis Paul | December 6, 2018

Reputation is defined as “the beliefs or opinions that are generally held about someone or something.” It may sound like a simple concept, but there are many components to an individual or business’s reputation. There are three key elements of online reputation management. Reputation Management aims to ensure that the positive image of an individual or corporation is in line with the predetermined goals of their campaign.

Why does Online Reputation Matter?

For both individuals and businesses, a positive online reputation encourages awareness, credibility, and trust. Businesses that develop a strong reputation experience an increase in sales and revenue.

The harm of bad reputation affects a wide range of services and individuals. A poor reputation can result in a loss of relationships, lack of opportunities, and even business failure.

A reputation management firm can create a strong online reputation for a brand by focusing on each of these three key areas.

The 3 Key Elements of Online Reputation Management

1. Reputation Monitoring:

Professional reputation management consultants approach each business or individual’s reputation strategy based on their individual needs. Evaluating your current online presence is essential. A reputation expert uses the results of this type of assessment to create a customized reputation monitoring plan. Since the goal of online reputation management is to maintain a positive image across all media networks, those networks must be monitored regularly for activity. This element is key in determining actions to be taken in reputation repair and reputation building. Reputation Monitoring can include routine evaluations of social media platforms, examining search result rankings, and tracking relevant press. Reputation Monitoring is centralized around continually assessing the way you are perceived online.

2. Reputation Repair:

Reputation repair is the act of suppressing harmful content in online search results. When a reputation management firm has put a reputation repair strategy in place, any internet search regarding you or your company should yield only positive results on the first two pages. Research shows that websites on the first page of Google results receive almost 95% of search traffic. Proper reputation repair contains negative assets and keeps them hidden for years to come. If you are repairing your reputation on your own, you should focus on deleting any harmful content that is removable, such as untagging Facebook images or deleting out-of-date profiles or posts. You can suppress unremovable content (move it lower and in Google Search Results) by creating new positive content and activity with Reputation Building.

3. Reputation Building:

Reputation Building is the proactive element of Reputation Management. Reputation building works by creating positive content to enhance your reputation online. Reputation repair alone won’t cultivate a strong online reputation. Optimizing this new positive content is key. Reputation Building markets the type of material that best describes your predetermined goals. What is the image you would like to portray? Continually creating content that alines with your brand can help prevent those negative assets from rising to the top of search results. When you create content that reflects your brand, it is as if you are building a line of defense against any new negative information that may surface. Reputation consultants assist in developing this type of authentic press for you or your brand.

What is the difference between a traditional PR Firm and an Online Reputation Management Company?

Traditional PR firms work to get a client good press coverage. They can also help a client respond to press, or “spin” a story. Top level PR firms have good writers, strong relationships, and are experts and branding and image.

Then you have SEO based ORM (Online Reputation Management) firms. The simplest of these firms only look at search engine results and use a basic algorithm to push down negative or unwanted content.

At Repair Bad Reputation, we combine the best of PR and ORM, resulting in a more nuanced approach to reputation building. Each clients’ online reputation management strategy is customized based on their individual goals. We work with our clients to develop the type of information that will be optimized on the internet – not by using a plug-and-play algorithm, but by creating content that people are genuinely interested in engaging with. We then use PR techniques to push that content out to credible outlets, resulting in the natural suppression of negative information in search results.

Is your online reputation in need of defense, management, repair, or building? Interested in learning more about Online Reputation Management services? Let us give you a FREE reputation assessment. Call 888-805-4121 today.

We live in a society that is constantly communicating via the internet, social networks, blogs, forums, wikis and telecommunications in general. Nothing is closed. And it is quite decentralised, as anyone has an account on Twitter, a blog, or is registered on a forum ready to spread any information.

Knowing, monitoring and trying to control the information that affects people, companies, brands and/or products is what is known as Online Reputation Management (ORM).

Below, we present you 5 key elements to managing your online reputation.

1. Review monitoring

The major business review websites — platforms such as Yelp, Facebook and Google — are full of customer activity. Monitoring these and many other review websites is an essential element of managing and maintaining a company’s reputation.

2. Satisfied customers

Responding to online reviews is another key element of building a positive online presence. Brands should always respond to all reviews — whether they are negative or positive.

It is an easy way to interact with satisfied customers, which benefits both your brand identity and your one-to-one relationship with that customer. Also, when it comes to negative reviews, you must remember that you are not just responding to the one reviewer. The way you deal with negative reviews will cement your image to future customers.

You are talking to everyone who reads this review, including potential future customers.

3. Social media monitoring

Social media monitoring provides a look at what your audience has to say about you; your competitors and your market in general — there is a ton of social activity online.

Monitoring this activity helps you better understand your customers; and gives you information to improve your marketing strategy; stay on top of trends, protect your brand, find leads and build relationships.

4. Brand-related mentions

Brand-related mentions can occur in many areas online, including blogs, news websites, forums, listings and more. With so much online activity, tracking the full range of brand mentions on the web is a crucial part of a comprehensive reputation management strategy.

Not to mention monitoring; companies miss out on key information that can help them keep track of what customers and clients are saying about their brand, their products and what their competitors are doing.

5. Staying ahead of the competition

Staying ahead of your competition can be complex given the sheer magnitude of content companies have all over the web. Competitive benchmarking can help you monitor your competition to see how your business stacks up and how you compare in terms of local searches.

It can also help you track competitors’ social activity, and provide information on the best times to offer deals; share updates and find out who is signing up. It also allows you to compare the social analytics that matter most to local businesses.