If you want to improve your social media marketing strategy, you need to know about the different types of social media content and how or where you share that content. Show
Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media1. Social networking 1. Social networking sitesOverview: Social networking sites allow people to connect with each other through a shared online space. Users can like, share, comment on posts and follow other users and businesses. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat
2. Photo and image sharing sitesOverview: Studies show that visual content on social media receives more engagement than written content. Visual assets have also become a top priority for modern brands, with nearly 49% of marketers saying that visuals are key to their strategy. Platforms like Instagram, which has more than 1 billion monthly active users, have made it easier than ever before to curate and share photos and images. Brands looking to implement this type of social media marketing should focus on high-quality, creative visuals that tell a story. Examples: Instagram, Snapchat, Pinterest and Imgur
3. Video sharing sitesOverview: Half of all social media users say they prefer video to any other kind of content. Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Why is video so popular? Well, video content requires less effort for viewers to absorb. There’s no reading or no scrolling, just watching. Not to mention, videos are optimal for educating your audience. How-to’s and tutorials are the cornerstones of social video content. Examples: YouTube, TikTok and Vimeo
4. Audio sharing sitesOverview: Audio sharing sites are a type of social media that became popular during the COVID-19 pandemic. Stuck at home with Zoom fatigue, people were looking for an easier way to consume content, and audio-only proved to be the solution. Social apps like Clubhouse offer users a unique way to connect with others and share ideas. This type of social media is still in its early days but shows a lot of promise for the future. Examples: Clubhouse, Twitter Spaces and Facebook Live Audio Rooms
5. Live streaming appsOverview: Live streaming apps allow users to share real-time video with their followers. This content is often unedited and authentic, giving viewers a special behind-the-scenes glimpse into the life of the person streaming. The live streaming market is booming, with more than 482 billion hours watched in 2020 alone. Stream everything from concerts to eSports, product launches and beyond. Examples: YouTube Live, Facebook Live, Twitch and UStream
6. Social messaging appsOverview: Social messaging apps are a type of social media that allows users to communicate in real time. One of the most popular messaging apps—WhatsApp— has more than 200 billion monthly users! While they aren’t traditionally thought of as a marketing tool, messaging apps like WhatsApp can be a powerful way to reach and engage with your target audience. Brands can use them to provide customer service, product recommendations and even to make sales. Examples: Facebook Messenger, Twitter DMs, Google Business Messenger, WhatsApp and WeChat
7. Disappearing content appsOverview: Disappearing content, also known as ephemeral content, refers to content that only exists for a short period of time before it expires or is no longer available. Snapchat popularized this format, but now other platforms like Instagram, Facebook and WhatsApp offer similar features. Disappearing content is a great way to add excitement and urgency to your marketing campaigns. It can also help you connect with younger audiences who tend to flock to this type of social media. Instagram Stories alone have more than 500 million daily active users. Examples: Snapchat, Instagram Stories and Facebook Stories
Overview: Social shopping has become increasingly popular in recent years. Most social media platforms now allow users to browse and purchase products without ever leaving their app. This a convenient way for consumers to shop, and it provides brands with a unique opportunity to sell their products directly to their target audience. Considering that 60% of people say they find new products on Instagram, and 75% of Pinterest users say they are “always shopping” in the app, social shopping holds a lot of value for businesses. Examples: Facebook for Business, Shopify x TikTok, Instagram Shop and Pinterest Shoppable Pins
9. Interactive social media appsOverview: These types of social media apps focus on user interaction and engagement. They encourage users to communicate, usually through gamification, competitions or voting. For example, Snapchat’s “Lenses” feature lets users add augmented-reality filters to their photos and videos. And, TikTok has “Duets” that allow users to record themselves singing or dancing alongside another user’s video. Examples: Instagram Stories, Snapchat, TikTok, Tumblr and Weibo
10. Discussion forumsOverview: Discussion forums are online platforms where people can ask questions, give answers and start discussions on a variety of topics. For example, Reddit has communities (called subreddits) for just about every topic imaginable, from jokes to cryptocurrency. Brands can visit forums to engage in social listening—learning what people are saying about them and getting feedback from customers and potential customers. Examples: Reddit, Quora and Stack Overflow
11. Microblogging platformsOverview: Microblogging is a type of social media marketing that allows users to post short updates or messages. Twitter is the most famous example of microblogging, allowing users to tweet in 140 characters or less. While microblogging was once dominated by Twitter, platforms like LinkedIn and Tumblr have also become popular microblogging sites. Examples: Twitter, Tumblr, Pinterest and LinkedIn
12. Community blogging sitesOverview: Community blogging sites are platforms where people can come together to write articles, share ideas and collaborate on projects. Most community blogging sites focus on a specific niche or topic, which makes them a great resource for finding new content ideas and connecting with other like-minded individuals. They also tend to have very engaged users, which can be beneficial for promoting your brand or product. Examples: Medium, GrowthHackers, BlogEngage and DoSplash
13. Social review sitesOverview: According to Statista, 36% of consumers use online reviews to inform their purchase decisions. Many of them also trust online reviews as much as personal recommendations. Curating, collecting and engaging with your online reviews is essential to success in many industries today. Plus, did you know you can post directly to your Google Business Profile using Sprout Social? Examples: Google Business Profile, Amazon, Yelp and Facebook
Overview: Social bookmarking lets you save web pages so you can revisit them later. These sites also allow users to add annotations, share bookmarks with others and discover new content. Use this type of social media to curate content for your team or customers. It’s also a great place to create a content bucket than you can repurpose across your social media channels. Examples: Pocket (pictured above), Digg, Pinterest and Mix
Which type of social media is right for your business?The types of social media sites you use for your business should be based on your goals. If you want to increase brand awareness, consider using a mix of social networking and content curation sites. If you’re looking to build relationships with customers, focus on social networking sites. And if you want to generate leads or sales, consider using social bookmarking or e-commerce sites. If you’re using multiple types of social media marketing in your strategy, consider using a social media management platform like Sprout Social. With Sprout, you can share content across major social channels, engage with your audience and track the performance of your social media campaigns from one location. Start your free trial today! |