Roberto, at 15, is finding that he loves to take chances. He enjoys the sensation of being on the edge of danger, whether he is trying a new drug, or riding in a car at top speed with his friends. Roberto was well-behaved, outgoing, and happy as a younger
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BusCh15
Organizations that assist in moving goods and services from producers to businesses B2B and from businesses to consumers B2C
Ex: Produce warehouse Co. that assists in the movement of produce from producers to businesses
A whole set of marketing intermediaries, such as agents, brokers, whole-salers, and retailers, that join together to transport and store goods in their path, or channel, from producers to consumers
Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods
Ex: helps buyers and sellers of heavy construction equipment negotiate the terms and conditions of the transactions, but
A marketing intermediary that sells to other organizations
An organization that sells to ultimate consumers
In economics, the want-satisfying ability, or value, that organizations add to goods or services
Adding value to products by making them available when they're needed
Adding value to products by having them where people want them
Doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service
Adding value to products by opening two-way flows of information between marketing participants
Adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time;
Becoming very important to traditional retailers as they try to prevent their customers from defecting to firms using
Independently owned firms that take title to the goods they handle
Wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment
Cash-and-carry wholesalers
Wholesalers that serve mostly smaller retailers with a limited assortment of products
Wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer
Distribution that puts products into as many retail outlets as possible
Ex: production and distribution of snack foods such as candy bars
Distribution that sends products to only a preferred group of retailers in an area
Distribution that sends products to only one retail outlet in any given geographic area
Ex: Jet-Away luxury bags?1 high-end retailer
Selling goods and services to ultimate customers, you and me, over the internet
The sale of goods and services by telephone
Selling to consumers in their homes or where they work
Any activity that directly links manufacturers or intermediaries with the ultimate consumer
Contractual distribution system
A distribution system in which members are bound to cooperate through contractual agreements
Administered distribution system
A distribution system in which producers manage all of the marketing functions at the retail level
Supply chain (value chain)
The sequenced of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers
The process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate
The marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit
The area of logistics that involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers
The movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations
The area of logistics that involves managing the flow of finished products and information to business buyers and ultimate consumers, people like you and me
The area of logistics that involves bringing goods back to the manufacturer because of defects or for recycling materials
An organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination
The use of multiple modes of transportation to complete a single long-distance movement of freight
Corporate distribution system
A distribution system in which all of the organizations in the channel of distribution are owned by one firm
Ex: Sherwin Williams owns retail stores and coordinate everything including display, pricing, promotion, etc.
Sales people are independent contractors who not only sell the product, but also recruit additional sales people. Great potential for making money and there is low cost of entry
New technology that allows merchandise to be tracked from its arrival on the supplier's docks to its exit through the retailer's door with efficiency