What is the difference between verbal communication strategies non-verbal communication strategies and visual communication strategies?

On the contrary, Nonverbal communication does not use words for communicating anything, but some other modes are used, i.e. where communication takes place by way of unspoken or unwritten messages such as body language, facial expressions, sign language and so forth. In this article excerpt, we’ve broken down all the important differences between verbal and non-verbal communication in detail.

Content: Verbal Communication Vs Nonverbal Communication

1. Comparison Chart
2. Definition
3. Key Differences
4. Video
5. Conclusion

Comparison Chart

Definition of Verbal Communication

The communication in which the sender uses words, whether spoken or written, to transmit the message to the receiver is known as Verbal  Communication. It is the most effective form of communication that leads to the rapid interchange of information and feedback. There are fewer chances of misunderstanding as the communication between parties is clear, i.e. the parties are using words for saying anything.

The communication can be done in two ways (i) Oral – like face to face communication, lectures, phone calls, seminars, etc. (ii) Written – Letters, E- mail, SMS, etc. There are two types of communication, they are:

• Formal Communication: Also termed as official communication, it is a type of communication in which the sender follows a pre-defined channel to transmit the information to the receiver is known as formal communication.
• Informal Communication: Most commonly known as grapevine, the type of communication in which the sender does not follow any pre-defined channels to transmit the information is known as informal communication.

Definition of Nonverbal Communication

Non-verbal communication is based on the understanding of the parties to communication, as the transmission of messages from the sender to receiver is wordless i.e. the communication uses signs. So, if the receiver understands the message completely and proper feedback is given afterwards, then the communication succeeds.

It complements the verbal communication many times, to understand the mindset and the status of the of the parties, which is not spoken by them, but it is an act of understanding. The types of Non-verbal communication are as under:

• Chronemics: The use of time in communication is chronemics, which speaks about the personality of the sender / receiver like punctuality, the speed of speech, etc.
• Vocalics: The volume, tone of voice and pitch used by the sender for communicating a message to the receiver is known as vocalics or paralanguage.
• Haptics: The use of touch in communication is the expression of feelings and emotions.
• Kinesics: It is the study of the body language of a person, i.e., gestures, postures, facial expressions, etc.
• Proxemics: The distance maintained by a person while communicating with others, communicates about the relationship of the person with others like intimate, personal, social and public.
• Artifacts: The appearance of a person speaks about his personality, i.e. by way of clothing, carrying jewellery, lifestyle, etc. This kind of communication is known as artifactual communication.

The following points explain the difference between verbal and non-verbal communication in detail:

1. The use of words in communication is Verbal communication. The communication which is based on signs, not on words is Non-verbal communication.
2. There are very fewer chances of confusion in verbal communication between the sender and receiver. Conversely, the chances of misunderstanding and confusion in non-verbal communication are very much as the use of language is not done.
3. In verbal communication, the interchange of the message is very fast which leads to rapid feedback. In opposition to this, the non-verbal communication is based more on understanding which takes time and hence it is comparatively slow.
4. In verbal communication, the presence of both the parties at the place of communication is not necessary, as it can also be done if the parties are at different locations. On the other hand, for an effective non-verbal communication, both the parties must be there, at the time of communication.
5. In verbal communication, the documentary evidence is maintained if the communication is formal or written. But, there is no conclusive evidence  in case of non-verbal communication.
6. Verbal communication fulfils the most natural desire of humans – talk. In the case of Non-verbal communication, feelings, status, emotions, personality, etc are very easily communicated, through the acts done by the parties to the communication.

Video: Verbal Vs Nonverbal Communication

Conclusion

Verbal and Non-verbal communication are not contradictory to each other, but they are complementary as somebody has rightly said, ” Actions are louder than words.” In short, both goes side by side and helps a human being, to interact and respond to other human beings.

Verbal communication is obviously an important part of life as we use words to communicate. But have you ever thought, that a small baby cannot use language or words to speak, but he chooses signs to show his anger, happiness, and sorrow. Similarly, deaf and dumb persons also use sign language for communicating with other people. So, this is the significance of Non-verbal communication in many lives.

Learning Objectives

• Discuss verbal communication and its role in business
• Discuss nonverbal communication and its role in business

Verbal communication is perhaps the most obvious and understood mode of communication, and it is certainly a powerful tool in your communication toolbox. Put simply, verbal communication is the sharing of information between two individuals using words.

Spoken versus Written Communication

While we typically focus on speech while talking about verbal communication, it’s important to remember that writing is also a form of verbal communication. After all, writing uses words too!

Imagine for a moment that you’re a college student who is struggling with material in a class. Rather than simply giving up, you decide that you’re going to ask your instructor for the guidance you need to make it through the end of the semester. Now, you have a few choices for using verbal communication to do this. You might choose to call your instructor, if they’ve provided contact information, or talk to them in person after class or during office hours. You may take a different approach and send them an email. You can probably identify your own list of pros and cons for each of these approaches. But really, what’s the difference between writing and talking in these situations? Let’s look at four of the major differences between the two:

1. Formal versus Informal: We generally use spoken communication informally while we use written communication formally.
2. Synchronous versus Asynchronous: Synchronous communication is communication that takes place in real time, such as a conversation with a friend. In contrast, asynchronous communication is communication that is not immediate and occurs over longer periods of time, such as letters, email, or even text messages.
3. Recorded versus Unrecorded: Written communication is generally archived and recorded for later retrieval while spoken communication is generally not recorded.

Benefits of Spoken Communication

Spoken communication can be a conversation, a meeting, or even a speech. Spoken communication is powerful in that it allows for input from every part of the social communication model. You encode your thoughts into the spoken word and look to your audience to decode and take the message in. You can ask for feedback directly to confirm understanding of your message.

In a world where we do most of our talking by email and text, spoken communication is a breath of fresh air. Leverage the power of spoken communication to create relationships—you can establish a rapport and a sense of trust with your audience when you speak with them. Spoken communication allows you to bond on a more emotional level with your listeners.

Spoken communication also makes it easier to ensure understanding by addressing objections and clearing up misunderstandings: you can adjust your message as you communicate it, based on the feedback you’re getting from your audience. Spoken communication allows you to walk away from a conversation with a higher degree of certainty that your message was received.

Verbal communication is a powerful tool, and it’s made even more powerful when paired with listening and nonverbal communication.

Nonverbal Communication

We’ve already employed a little bit of nonverbal communication with the active listening skills we’ve previously discussed: nodding, facial expressions, leaning toward the speaker to show interest—all of those are forms of nonverbal communication. Body language can reinforce your spoken message or it can contradict it entirely.

There’s a myth that says that when you speak, only 35 percent of your communication is verbal and 65 percent of it is nonverbal. That’s not entirely true because so much depends on the context and situation. It is, however, absolutely true that nonverbal communication can make or break your message.

Here are some types of nonverbal communication and the effects they can have on the success of your communication:

• Facial expressions: Your teenage cousin we referred to at the beginning of this section might have told you he was happy, but his apathetic facial expression may have communicated different information. Facial expressions—happy, sad, angry—help you convey your message. Be aware of your facial expression when you talk and particularly when you listen, which is when it’s easy to forget.
• Gestures: When you speak, a gesture can make your message stronger. Pointing out something you want your listener to look at more closely is an example of nonverbal communication that makes your message understood. Motioning warmly toward a coworker who deserves special recognition, making a fist to show frustration or anger, such gestures help further engage your audience when you speak.
• Proximity: How close you are to your audience when you speak sends a nonverbal message. If your size is imposing and you leave a very small distance between you and your listener, it’s likely your nonverbal communication will be a bit threatening. On the other hand, giving someone too much space is an awkward nonverbal communication that might confuse your listener.
• Touch: Shaking an audience member’s hand, putting your hand on his shoulder: these are nonverbal cues that can affect the success of your message. Touch communicates affection, but it also communicates power. In fact, when women touch a listener, it’s often assumed that they’re being affectionate or conveying empathy, but when a man touches a listener, it can be taken as a sign of communicating power or even dominance.
• Eye contact: Making and maintaining eye contact with an audience when you’re verbally communicating or listening communicates to the other party that you’re interested and engaged in the conversation. Good eye contact often conveys the trait of honesty to the other party.
• Appearance: Your clothing, hair, and jewelry are also a part of nonverbal communication. If you put a dachshund pin on your lapel each morning (because you have a pet dachshund), that says something about you as a person. Similarly, the quality and condition of your clothing, how it fits, if it’s appropriate for the season—all of these things speak nonverbally about you as a communicator.

Nonverbal communication reveals a lot about you as a communicator and how you relate to other people. It pays to be aware of the elements of your nonverbal communication so you can maximize the impact of your message.

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