“Personalization adds a human element to any brand by making it all about the consumer, as opposed to the product,”
– Jason Brown, CEO of Persona Nutrition.
Who won’t love a personal touch in a product they order?
And at the end of the day, offering customers exactly what they want is the core of any business. The best way to do so is by asking the customers what they want!
Here comes the product customization in the picture. It is the latest trend and can give an edge to your business. E-commerce product customization and personalization can add value to your store when planned out thoughtfully.
Product personalization allows building a relationship with customers and make your business seem authentic and humanly. This is not it. There are more advantages to offering product customization in E-commerce.
Customers’ psychology for customization:
- I built it, therefore I own it
- I own it, therefore it is superb
Customer engagement, satisfactory shopping experience, and impressive revenue can be achieved by allowing online visitors to participate actively in the product-development process!
Benefits of E-commerce Product Customization & Personalization:
Product personalization is a huge online industry. Learn what benefits can be leveraged from E-commerce product customization and personalization for your store!
1. Personalized experience
When the customers are a part of the designing process, and they can decide how the product should look and feel, it gives them a personal and intrigued shopping experience. Letting customers decide the color, text, image, etc. of the end product helps in improving the shopping experience which is beneficial for the brand. For example, the Magento 2 Product Designer extension offers the web-to-print feature allowing customers to customize the product!
2. Increase in profit margin
Customers are ready to pay more for customization facilities. They understand that business requires a dedicated setup for personalized product development with dedicated resources. However, a business can strategically plan a template and make the necessary changes only in it for each customization request. In this way, the business can charge more for personalized products and enjoy profits.
3. Customers loyalty
Give customers what they want and how they want it. Fulfill their customization needs and they’re bound to stick with your brand. Loyal customers benefit in the long run significantly. Always agree with their personal preferences and they will have no reason to switch to your competitors.
4. Attract the Millenials
Win over the Millenials by offering product customization. They comprise a huge portion of buying users. And as they are now coming of age, they are going to be consumers of goods and services for many years to come. However, personalizing goods and services for the millennial crowd takes more than just attaching a name to an email! To entice the millennial consumer, customization may be the key.
5. Cost-effective
Be it the fashion industry or gifts, the trends are changing quicker than ever. As a business, you stock a type of product and the next thing you know they are out of fashion. Instead, the smart thing to do is to get the idea of what products customers want, and their preferences, and then develop that product accordingly. In this way, the business can cut down the cost of product manufacturing and decrease the chances of incurring a loss. Product only what is in demand, what customers want, and you are good to go!
6. Make luxury items attractive
When a customer is paying a huge amount for a luxury item, he expects that every minute detail of the product is as per his preference. With product personalization, customer satisfaction can be achieved. Moreover, it makes that item look more attractive by including things like the color of choice, graphics, etc.
7. More Repeat Sales with Lower Return Rates
It is known that the items that consumers are a part of creating are less likely to be returned. They have customized the products in the way they want. So it is understood that they are satisfied with the end product most of the time. Managing returns and its cost can be escaped when product personalization is offered in E-commerce. Moreover, customers are more attached to personalized products.
8. A bigger share in the gift industry
People love giving gifts to their loved ones with a personal touch. And personalizing a product transforms the otherwise routine product into a thoughtful gift! As more and more purchases happen online, offering a product customization facility helps you own the gift product market! For instance, Magento 2 Gift Card extension facilitates store owners to provide robust and unique gifting functionality to their online store.
9. Get customers’ insights
Pay attention to what your customers are customizing in your product! It will tell you what they are looking for and where you lack it. Analyze the customers’ preferences, their likings and use this data to offer products based on it. Get an additional edge over the competitors when it comes to choosing an item!
10. Ahead of competition
It is simply a fact that businesses that offer product customization facilities are preferred over those who not. Get competitive benefits when you allow customers to personalize the product. Take your business to the next level and stand out among the competition!
11. Stronger Online Presence
Offering a customized product compels the customers to make a purchase from your store over any routine store. As this process continues, you get a boost in Google rankings and become popular among potential buyers. Due to this popularity, you can also dominate the social media platforms and leverage its benefit for generating revenue!
12. Streamlining the Order Process
Traditionally, product personalization is a time-consuming process. The cycle involves understanding customers’ requirements, collecting samples, and sending them back and forth to the manufacturing team. A time-consuming and tiring process can be avoided when a feature to allow customers to configure a personalized product online and preview it on spot is offered!
Examples of implementing successful product customization in E-commerce:
- Nike decided to sell customized shoes to the consumers and it was a huge success not only in terms of revenue but also earned them the recognization in the shoe industry.
- Blue sky, the #1 planner brand allowed the customers to upload the cover image of their choice and customize the design. The result was an increase in sales by 20%
- Nutella allowed consumers to add their names to the jar which created a huge social media buzz.
If you are a business offering the below items, leverage the benefits of product customization in E-commerce:
- Clothes
- Gifts
- Cakes
- Jewellery
- Keychains
- Stationery
- Labels
- Bags
and it can be anything that your creativity allows!
For Magento 2 store owners, offering product personalization may require store owners to allow customers to upload files or images while placing the order. For example, the customer may want to attach the logo file while placing an order for personalized products with the logo on them. Using Magento 2 Order Attachment extension, the admin can allow customers to add attachments having important information in form of pdf, doc, image, or gif.
Now you know how beneficial it is to offer product personalization, and also have the necessary tools to implement it in Magento 2 stores, get started and let us know how it went in the Comments section below!
Product Designer
Offers the web to print feature and let the buyer personalize the products using text, images, clip art, etc. and offer rich shopping experience.
Consumers’ demand for tailor-made products has reached the sky in recent times. Going back a few years, this was primarily limited to personalized mobile cases and mugs where people used to have their pictures printed on their mobile case or gift personalized mugs to their close ones, and it was more or less seen in brick-and-mortar stores.
Product customization has now turned into a vast online business and it is being offered for a variety of products. Some brands have their whole business based on product customization while some are adding customization trends to their business to enhance the shopping experience.
What is Product Customization?
Product Customization or Product Personalization is a process of delivering customized goods and services to the customers as per their needs and desire. Customers can either approach a merchant to make certain customizations in a product or personalize the products themselves, exactly the way they want. The latter is what the online stores offer, where customers can customize the products online.
Product customization has made a stand in the eCommerce market and has caught the attention of e-retailers. Let’s try to understand why the Product Configuration service has gained popularity among the eCommerce merchants.
Benefits of Product Customization
1. Because Customers Like It
Starting a business hugely depends on customers’ liking towards it, and the idea of personalization has been gladly accepted by the customers.
Product customization adds a personal touch to the product. When customers design it their way, the end product not just remains a product but a feeling gets attached to it no matter whether they are doing it for their own or for someone else.
Since customers like the personalization concept, it provides Brands with an excellent opportunity to excel in the eCommerce market.
2. Product Customization builds Customer Loyalty
One of the major benefits of product customization is that it develops customer loyalty. And there is no better way to gain customer loyalty than offering them full access to design the product as per their taste. The primary reason for earning that loyalty is customer satisfaction.
Apart from customer loyalty, product customization enhances brand loyalty. If you provide your customers with ample customization options, they will more likely feel attracted to your brand and would prefer it over your competitors in future purchases.
Product Personalization establishes a connection between the brand and the customers and improves customer retention to a significant level.
3. Get More Sales
Moving further to the advantages of Product Customization is that it brings you sales.
In the end, there is only one thing that matters- the number of sales. If you have made your customers loyal to your brand, sales aren’t going anywhere.
Customers do not hesitate in paying extra for a personalized item because they do not see it just as a product but something of their own. I can back this through a study by Deloitte which reports that 1 in every 5 consumers would not mind paying 20% extra for an exclusive product.
Also, as per Invesp, 59% of the marketers are getting a good ROI after offering the product personalization facility.
Product Personalization also encourages word-of-mouth marketing because if one customer feels totally satisfied with your services, he or she would definitely recommend your Brand to others. This way, you can expect a higher count in your sales figure.
4. Get Better Insights into your Customers
Adding to the benefits of product customization is that a personalized purchase gives you a more detailed analysis of your customer’s preferences, likings, and taste than a normal purchase.
When customers purchase customized products, Brands can collect that information and utilize it to offer products based on their previous preferences.
So, we can say that Product Personalization helps you know better about your customers and offers you an advantage over your competitors.
According to some stats collected by Invesp,
53% of the online shoppers feel that brands that offer product personalization provide a valuable service.
45% of the shoppers are more likely to shop from a store that offers personalized recommendations.
The increasing popularity of product customization has made the online shopping experience intriguing for the customers. So, it is high time to start offering product customization services and take your business to the next level.
If you have an eCommerce website on the Prestashop Platform, you can consider using PrestaShop Product Customizer/Designer.
With the introduction of technology, India’s gifting business has seen a transformation. Online gifting has exploded in popularity in recent years, with an estimated market value of $84 billion by 2024.
People enjoy providing personalized gifts to their loved ones. And personalizing a product turns an otherwise mundane item into a thoughtful present!
Offering a product customization facility helps you own the gift product industry as more and more transactions are made online.
Product Customization module by KnowBand
Knowband offers a Product Customization module that lets you provide customization services to your customers. It adds a customization tab on your product pages and allows your customers to personalize a product as per their desire.
From adding the desired images to putting up a customized text and QR code, the Product Designer module comes with a variety of features to help customers personalize the products exactly the way they want.
It also provides merchants with many customization settings like setting up the customization price, providing customers with the design preview, and much more. So, if you want to add the customization facility to your Business, I would highly recommend you to try this module. It provides you with an amazing opportunity to increase the average order value. If you have a website on the PrestaShop or OpenCart platform, you can try out-
PrestaShop Product Customization addon
OpenCart Product Customization extension
That’s it. I hope you enjoyed reading the benefits of product customization.
Recommendation for you:
One Page Supercheckout module by knowband is a must-have for all eCommerce stores. You can learn more about it here:
If you have any doubt regarding this module, you can reach out to us at