What are the five techniques and strategies in order to deliver a message or speech properly in front of an audience?

Whether it's designed to share a brand message with an unfamiliar crowd or to inspire employees during difficult times, a great speech can prove to be a critical tool in a business leader's communication toolkit.

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One of the most important qualities of a great speech is that it’s relatively short.

Consider Abraham Lincoln’s “Gettysburg Address” and Dr. Martin Luther King, Jr.’s “I Have a Dream” speech. Both are powerful but brief, clocking in at two minutes and 17 minutes, respectively.

However, a speech’s length is only one factor. A great speech must also captivate the audience, be presented clearly and confidently, and have a well-defined message.

Here are some techniques you can use to deliver a great, memorable speech, whether it's for work or elsewhere.

A speech is primarily about the words, but a performance is so much more. It’s inflection, gesture, tension, resolution, and suspense.

But it doesn't have to be overwhelming, and you don't have to be an Oscar winner to do it well.

Go see a one-person play, and you’ll instantly understand what I mean. Performers work hard at capturing and keeping an audience’s attention, and words are only one tool in their arsenal.

This means after you finish writing a speech, the work isn't done. Make sure to rehearse the speech in front of a few people, the mirror, or a recording device. You'll feel more confident after you've practiced, even if it's just a few times.

When nerves take over, you might naturally want to look at the floor, your slides, your hands, or the back of the room. But remember that you're in a room with humans who want to connect with you and your words.

If you try to make eye contact with people while you deliver your speech, they're more likely to feel personally engaged and gain your trust. Eye contact communicates confidence and authority – two traits key to conveying your point effectively.

The lectern can be a crutch. It’s a physical barrier between you and your audience, and you may want to consider stepping out from behind it. Not only will your movement help create a livelier presentation, but it will help the audience perceive you as more open and accessible. Movement can also help ease your nerves.

To help you stay focused when delivering your speech, map out where you want to be on stage for each key point you want to make. You can record videos of your practice sessions to pick up on subconscious nervous gestures or ticks and work to correct them.

Your body language conveys confidence. Slouching can make you look like you aren't confident. Practice standing up straight, keeping your shoulders back and your head steady. However, don't worry too much because your body will tighten, making you look and feel nervous. Remember to relax.

Additionally, breathing is important for calming your nerves. Slouching leaves less room for your lungs to fully breathe. Even if your speech is short, it’s critical to optimize your breathing habits so you feel better both mentally and physically.

Take deep, calm breaths as much as you need to beforehand. Don't forget to pause and breathe during the speech too. Taking care of yourself is crucial.

The power of storytelling lies in the images that audience members create in their heads as you spin your yarn.

Try not to overload your speech with data points, unless it's primarily a data-driven topic. Listeners will be more likely to remember pertinent anecdotes that inspire compassion, elicit laughter, or simply intrigue them.

Stories – especially brief, relevant ones – are a powerful tool for delivering a great speech. Weaving them into your presentation can transform your listeners into active participants.

When delivering a speech, it’s important to deliberately mix up speaking patterns such as volume, speed, and tone.

When in doubt, slow down your speech to let your audience catch up – especially if you tend to speak quickly. Remembering to pause can be very helpful in steadying the speech.

If you know you’re naturally a fast talker, build some pauses into your speech. Determine points at which to take a breather, or incorporate statements like “Now think about that for a moment” or “Let that sink in.” It takes an audience more time to process your points than it will take for you to articulate them.

Remember that you're the expert. Give people time to ponder your brilliant message.

If you're asked to give a speech, you're probably already an expert on the subject.

Passion translates to energy and authenticity, which help engage an audience. Emotion pulls the audience in and gets them invested in hearing more. Take them with you on this journey from the start by talking with passion.

If you find you’re not moved by your topic, modify it so it's more relevant to you and your audience. The more relevant it is, the more engaging your speech will be, and the more confident you'll feel delivering it.

As an expert worthy of giving a great speech, you'll likely excel at providing the main content points. But using these techniques can help you get your message across in a compelling and memorable way. Focus on crafting a clear, concise message that’s rife with relevant anecdotes. Practice the performance, adjust any small habits as needed, and remember that you deserve to be up there. Remember to breathe.

A version of this article was originally published on September 08, 2014.

Photo: Getty Images

Differentiate among the four methods of speech delivery.
Understand when to use each of the four methods of speech delivery.

The easiest approach to speech delivery is not always the best. Substantial work goes into the careful preparation of an interesting and ethical message, so it is understandable that students may have the impulse to avoid “messing it up” by simply reading it word for word. But students who do this miss out on one of the major reasons for studying public speaking: to learn ways to “connect” with one’s audience and to increase one’s confidence in doing so. You already know how to read, and you already know how to talk. But public speaking is neither reading nor talking.

Speaking in public has more formality than talking. During a speech, you should present yourself professionally. This doesn’t mean you must wear a suit or “dress up” (unless your instructor asks you to), but it does mean making yourself presentable by being well groomed and wearing clean, appropriate clothes. It also means being prepared to use language correctly and appropriately for the audience and the topic, to make eye contact with your audience, and to look like you know your topic very well.

While speaking has more formality than talking, it has less formality than reading. Speaking allows for meaningful pauses, eye contact, small changes in word order, and vocal emphasis. Reading is a more or less exact replication of words on paper without the use of any nonverbal interpretation. Speaking, as you will realize if you think about excellent speakers you have seen and heard, provides a more animated message.

The next sections introduce four methods of delivery that can help you balance between too much and too little formality when giving a public speech.

Impromptu speaking is the presentation of a short message without advance preparation. Impromptu speeches often occur when someone is asked to “say a few words” or give a toast on a special occasion. You have probably done impromptu speaking many times in informal, conversational settings. Self-introductions in group settings are examples of impromptu speaking: “Hi, my name is Steve, and I’m a volunteer with the Homes for the Brave program.” Another example of impromptu speaking occurs when you answer a question such as, “What did you think of the documentary?”

The advantage of this kind of speaking is that it’s spontaneous and responsive in an animated group context. The disadvantage is that the speaker is given little or no time to contemplate the central theme of his or her message. As a result, the message may be disorganized and difficult for listeners to follow.

Here is a step-by-step guide that may be useful if you are called upon to give an impromptu speech in public.

Take a moment to collect your thoughts and plan the main point you want to make.
Thank the person for inviting you to speak.
Deliver your message, making your main point as briefly as you can while still covering it adequately and at a pace your listeners can follow.
Thank the person again for the opportunity to speak.
Stop talking.

As you can see, impromptu speeches are generally most successful when they are brief and focus on a single point.

Extemporaneous speaking is the presentation of a carefully planned and rehearsed speech, spoken in a conversational manner using brief notes. By using notes rather than a full manuscript, the extemporaneous speaker can establish and maintain eye contact with the audience and assess how well they are understanding the speech as it progresses. The opportunity to assess is also an opportunity to restate more clearly any idea or concept that the audience seems to have trouble grasping.

For instance, suppose you are speaking about workplace safety and you use the term “sleep deprivation.” If you notice your audience’s eyes glazing over, this might not be a result of their own sleep deprivation, but rather an indication of their uncertainty about what you mean. If this happens, you can add a short explanation; for example, “sleep deprivation is sleep loss serious enough to threaten one’s cognition, hand-to-eye coordination, judgment, and emotional health.” You might also (or instead) provide a concrete example to illustrate the idea. Then you can resume your message, having clarified an important concept.

Speaking extemporaneously has some advantages. It promotes the likelihood that you, the speaker, will be perceived as knowledgeable and credible. In addition, your audience is likely to pay better attention to the message because it is engaging both verbally and nonverbally. The disadvantage of extemporaneous speaking is that it requires a great deal of preparation for both the verbal and the nonverbal components of the speech. Adequate preparation cannot be achieved the day before you’re scheduled to speak.

Because extemporaneous speaking is the style used in the great majority of public speaking situations, most of the information in this chapter is targeted to this kind of speaking.

Manuscript speaking is the word-for-word iteration of a written message. In a manuscript speech, the speaker maintains his or her attention on the printed page except when using visual aids.

The advantage to reading from a manuscript is the exact repetition of original words. As we mentioned at the beginning of this chapter, in some circumstances this can be extremely important. For example, reading a statement about your organization’s legal responsibilities to customers may require that the original words be exact. In reading one word at a time, in order, the only errors would typically be mispronunciation of a word or stumbling over complex sentence structure.

However, there are costs involved in manuscript speaking. First, it’s typically an uninteresting way to present. Unless the speaker has rehearsed the reading as a complete performance animated with vocal expression and gestures (as poets do in a poetry slam and actors do in a reader’s theater), the presentation tends to be dull. Keeping one’s eyes glued to the script precludes eye contact with the audience. For this kind of “straight” manuscript speech to hold audience attention, the audience must be already interested in the message before the delivery begins.

It is worth noting that professional speakers, actors, news reporters, and politicians often read from an autocue device, such as a TelePrompTer, especially when appearing on television, where eye contact with the camera is crucial. With practice, a speaker can achieve a conversational tone and give the impression of speaking extemporaneously while using an autocue device. However, success in this medium depends on two factors: (1) the speaker is already an accomplished public speaker who has learned to use a conversational tone while delivering a prepared script, and (2) the speech is written in a style that sounds conversational.

Memorized speaking is the rote recitation of a written message that the speaker has committed to memory. Actors, of course, recite from memory whenever they perform from a script in a stage play, television program, or movie scene. When it comes to speeches, memorization can be useful when the message needs to be exact and the speaker doesn’t want to be confined by notes.

The advantage to memorization is that it enables the speaker to maintain eye contact with the audience throughout the speech. Being free of notes means that you can move freely around the stage and use your hands to make gestures. If your speech uses visual aids, this freedom is even more of an advantage. However, there are some real and potential costs. First, unless you also plan and memorize every vocal cue (the subtle but meaningful variations in speech delivery, which can include the use of pitch, tone, volume, and pace), gesture, and facial expression, your presentation will be flat and uninteresting, and even the most fascinating topic will suffer. You might end up speaking in a monotone or a sing-song repetitive delivery pattern. You might also present your speech in a rapid “machine-gun” style that fails to emphasize the most important points. Second, if you lose your place and start trying to ad lib, the contrast in your style of delivery will alert your audience that something is wrong. More frighteningly, if you go completely blank during the presentation, it will be extremely difficult to find your place and keep going.

There are four main kinds of speech delivery: impromptu, extemporaneous, manuscript, and memorized.
Impromptu speaking involves delivering a message on the spur of the moment, as when someone is asked to “say a few words.”
Extemporaneous speaking consists of delivering a speech in a conversational fashion using notes. This is the style most speeches call for.
Manuscript speaking consists of reading a fully scripted speech. It is useful when a message needs to be delivered in precise words.
Memorized speaking consists of reciting a scripted speech from memory. Memorization allows the speaker to be free of notes.