Don't forget to share this post!Introduction The goal of all business is to generate a profit, while satisfying the needs and wants of its customers. In order for a business to succeed in this endeavor, it must establish utility in its products and/or service. Utility is “the want satisfying power of a good or service” (Boone & Kurtz, 2014, pg. 5) and takes shape in four distinct manners; form utility, time utility, place utility, and ownership/possession utility (Boone & Kurtz, 2014). This essay will discuss each of the four types of utility and provide an illustration of how different companies employ each of type of utility. |