London, England, United Kingdom Writer, trainer, facilitator, speaker, coach | I help people communicate clearly, concisely and persuasively
About
I help people communicate at work in a way that’s warm, human and authentic.
As a business writing trainer and coach, I’ll give you and your team the confidence to write clearly, concisely, persuasively — and in a consistent tone of voice.
Some highlights from my recent experience:
- Coaching economists at a government regulator on how to present technical material in a way that’s clear, compelling and accessible to a lay audience.
- Coaching a tech journalist on public speaking and presenting to camera.
- Training executives at leading financial services firms on how to write more clearly and persuasively for their clients.
- Copywriting vision, purpose, strategy and values statements for a global, household-name media firm.
- Winner of Udemy’s 2019 Award for Student Success as “an instructor who’s demonstrated, above and beyond, what it takes to drive engagement and connection to students.”
- Teaching academic skills to graduate students, in preparation for research degrees at the University of Cambridge.
My business writing courses and coaching services can show you how to:
• tell stories
• write persuasively and influence readers
• ditch jargon
• write with instant confidence
• add value to their business through more effective business writing
• use fewer words, with more impact
• “unlearn” unhelpful ideas about writing they picked up at school
• use grammar effectively
• manage the writing process so the whole team works more effectively
• defeat writer’s block
I can help you:
• develop
the right tone of voice for your brand
• articulate your organisation's purpose, strategy, vision and values
• tell stories to persuade and engage your audience
• build a positive perception of your organisation
• communicate more transparently
• craft and convey key messages
• inspire your reader to act
• structure your writing so your readers stay gripped
• choose the right words
In the past I've worked with people at:
• global investment banks
• asset
and wealth managers
• private equity firms
• property firms
• lifestyle magazines
• technology and media companies
• universities
Articles by CLARE
Activity
Experience
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Business writing trainer and business writing coach
Doris and Bertie Ltd
-
Teaching Officer, Academic Development and Training for International Students
University of Cambridge
-
Instructor
Udemy
Mar 2015 - Present7 years 8 months
Education
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University of Cambridge
University of Cambridge
PhD
1995 - 2001
-
Birkbeck College, University of London
Birkbeck College, University of London
Master of Laws (LLM)
2011 - 2014
- King's College London
King's College London
MA
1991 - 1992
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The University of Manchester
The University of Manchester
BA (Hons)
1986 - 1991
College of Public Speaking
BTEC Level 4 Professional Award
2014 - 2014
Publications
Languages
English
Native or bilingual proficiency
Recommendations received
6 people have recommended CLARE Join now to view
More activity by CLARE
The word “currently” is often redundant, as here: “We are currently updating our website”. Get 199 other writing tips like this in our ebook:…
The word “currently” is often redundant, as here: “We are currently updating our website”. Get 199 other writing tips like this in our ebook:…
Shared by CLARE LYNCH
Starting a blog? Here are 5 ways to make sure each post is engaging. //buff.ly/3OSrnsJ #blogging #writingtips
Starting a blog? Here are 5 ways to make sure each post is engaging. //buff.ly/3OSrnsJ #blogging #writingtips
Shared by CLARE LYNCH
Yes, it is OK to start sentences with ‘and’, ‘because’, ‘or’ and ‘but’. Get 199 other writing tips like this in our ebook: #writingtips #signup…
Yes, it is OK to start sentences with ‘and’, ‘because’, ‘or’ and ‘but’. Get 199 other writing tips like this in our ebook: #writingtips #signup…
Shared by CLARE LYNCH
Adjunct clauses: those incomplete thoughts which can be omitted from the sentence. E.g. Although he is only 18, he has a very mature…
Adjunct clauses: those incomplete thoughts which can be omitted from the sentence. E.g. Although he is only 18, he has a very mature…
Liked by CLARE LYNCH
Looking to start a career as a writer or editor, but don't have any qualifications? //buff.ly/3iTX6eh #editor #writer
Looking to start a career as a writer or editor, but don't have any qualifications? //buff.ly/3iTX6eh #editor #writer
Shared by CLARE LYNCH
Never start writing without a tight word count. We all need an incentive to use fewer words. Get 199 other writing tips like this in our ebook:…
Never start writing without a tight word count. We all need an incentive to use fewer words. Get 199 other writing tips like this in our ebook:…
Shared by CLARE LYNCH
Ruthlessly delete everything that’s not important to your reader (even if it’s important to you or the person who briefed you). Get 199 other writing…
Ruthlessly delete everything that’s not important to your reader (even if it’s important to you or the person who briefed you). Get 199 other writing…
Shared by CLARE LYNCH
Do you ever use the phrase ‘mitigate against’? If you do, you’re using the wrong word!
Do you ever use the phrase ‘mitigate against’? If you do, you’re using the wrong word!
Shared by CLARE LYNCH
A little bit of one-to-one writing coaching can transform a person’s way with words - not to mention their confidence at work…
A little bit of one-to-one writing coaching can transform a person’s way with words - not to mention their confidence at work…
Shared by CLARE LYNCH
Show, don’t tell. Any business can claim to be “world class”. Explain why yours is. Get 199 other writing tips like this in our ebook: #writingtips…
Show, don’t tell. Any business can claim to be “world class”. Explain why yours is. Get 199 other writing tips like this in our ebook: #writingtips…
Shared by CLARE LYNCH
Write for human beings, not Google. Google isn’t going to buy your product. Get 199 other writing tips like this in our ebook:…
Write for human beings, not Google. Google isn’t going to buy your product. Get 199 other writing tips like this in our ebook:…
Shared by CLARE LYNCH
Need some help finding the right words? We can help you: - build a positive perception of your organisation - communicate more openly and…
Need some help finding the right words? We can help you: - build a positive perception of your organisation - communicate more openly and…
Shared by CLARE LYNCH
Do you dream of launching a freelance career? Join the Doris & Bertie Online Writing School today: #writing #businesswriting #writingschool…
Do you dream of launching a freelance career? Join the Doris & Bertie Online Writing School today: #writing #businesswriting #writingschool…
Shared by CLARE LYNCH
Want to motivate your team with an inspiring and clearly articulated vision? For the next 31 days you can get 78% off my brand new course on Udemy…
Want to motivate your team with an inspiring and clearly articulated vision? For the next 31 days you can get 78% off my brand new course on Udemy…
Shared by CLARE LYNCH
Shall we play another game of What Does It Mean? This time let's look at some phrases that crop up regularly in internal comms job specs. I've had…
Shall we play another game of What Does It Mean? This time let's look at some phrases that crop up regularly in internal comms job specs. I've had…
Liked by CLARE LYNCH
Thank you to Clare Lynch for this fabulous proofreading course! So insightful and a joy to complete.
Thank you to Clare Lynch for this fabulous proofreading course! So insightful and a joy to complete.
Liked by CLARE LYNCH
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Business writing trainer and business writing coach at Doris and Bertie Ltd
University of Cambridge
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